Why you should never buy any inkjet or
toner refilling machine.
www.NewDealInk.Com
Yes, I
was at yet another inkjet and toner refill printer cartridge exhibition and
trade show about the inkjet and toner printer cartridge business. The downtown
hotel and conference center was packed full of entrepreneurs wanting to operate
their very own inkjet and toner printer cartridge business.
The many
vendors of refill machines were talking up their foolproof inkjet refill machine
assuring that money was to be made. One refill machine maker even manipulated
the daintiest of females refilling inkjet printer cartridges indicating that
this one little girl could make you rich.
Just like
the brochures the refill machines were foolproof and customer upset-proof and
you could own the lowest priced inkjet refill machine for only five thousand
dollars.
The
inkjet toner printer cartridge refill symposium was just getting cranked up and
even the banks were represented for people that needed to have access to loans
to make their dreams come true.
The
inkjet refill machine salesman said the only danger within the inkjet refill
business is not buying his inkjet refill machine.
Claiming
hundreds of inkjet refill machines being sold in America every year he even
picked up the machine clearly proving it was the light weight money maker.
The salesman seemed like the guy on T.V.
selling a new diet plan. He explained how the refill machine would take two
tablespoons of printer ink that would only cost a dollar and turn it into ten
dollars almost instantly. It seems the inkjet refilling machine was a magic
money making appliance for your business future.
The inkjet refill machine makers presentation
got a little more interesting when a well made man said he could build that
machine, with a bigger printer ink tank, include better fittings, improved
pumps, hoses and cabinet for about two hundred dollars.
The well made man said the salesman’s inkjet
refill machine looked like it was constructed cheaply.
The inkjet refill machine salesman kept pushing
his point that it was a light weight money maker and came with a factory
warranty of one full year and could be easily extended to five years.
The well made man continued to increase the
pressure on the inkjet refill machine salesman by clearly stating that the
rubber hose that connects to the ink tank would last about a week or so at the
very best.
The filling caps were poorly fitted and the
gaskets were not preventing vacuum leakage the man continued as the well made
man continued to speak a little bit too loud and pointing at the various parts
of the inkjet refill machine.
The inkjet refill machine salesman quickly
assured that the factory continues to make modifications to the inkjet refill
machine and if purchased came with a complete warranty.
I’m not sure if the well made man wanted the
inkjet refill salesman to feel like a con-man but the eager onlookers started to
move away as an experienced inkjet refill business owner joined in the
conversation.
The inkjet refill business owner jumped right
into the conversation without any hesitation.
“Well my plan was to open refilling stations
and letting storekeepers make a little money with me” The inkjet refill
business owner walked up a little closer to the newest model inkjet refill
machine on display.
“I was even thinking about buying one of these
advanced and high priced inkjet refill machines on this trip.”
The inkjet refill machine salesman thanked the
stranger for his comments and he was relieved to hear some good news from a real
life customer.
“I didn’t say I was going to give you a fist
full of fifties again!” The inkjet refill business owner took a step back from
the advanced, top of the line, forty thousand dollar inkjet refill machine and
looked straight at the salesman.
“The last time the machine broke down I had to
wait three weeks for parts and you didn’t have any local repair service.”
“Despite the warranty I still had to pay $349 for the parts because the vacuum
pump wasn’t covered.”
As I stood alone just like a statue in a corner
the inkjet refill business man and the inkjet refill machine salesman looked too
me a little gloomy.
“Let me tell you something Mr. Inkjet Refill
Machine Salesman; before you go and sell any more of these machines why don’t
you tell the customers they’ll go broke?”
The inkjet refill machine salesman took a
little step back and seemed to be leaning against the refill machines table for
balance.
“You can
say that again!” A lady walked up and joined in the conversation. “I bought two
machines, rented two buildings, hired six good people and we’re tempting
bankruptcy right now!”
“You’re
trying to sell something that is very tempting but you puffed it all up and
you’re featherbedding your inkjet refill machines.”
“My
inkjet refill machine makes some kind of irrepressible squeal every time you
turn it on and it’s a real pleasure when it doesn’t leak printer ink all over
the counter.”
Here comes another satisfied
customer?
“Say it again! If you buy an inkjet refill
machine and plan on renting a store front, make sure you get a choice location,
select a site on a nice high knoll so you can roll that inkjet refill machine
down the hill on trash day!”
Another
passerby chimed in!
“Spread leaves and brush all over the dead
inkjet refill machine so the dogs won’t dig it up!”
These
upset but reasonable inkjet refill machine owners have discovered the mystery
element of the inkjet refill printer cartridge business.
These
inkjet refill machine owners seemingly came to this convention to get a refund
or at least fight with the inkjet refill machine makers and their
representatives.
My own
company has been teaching the truth about inkjet refill machines for over five
years now and it’s very revealing to visit all the inkjet refill machine makers
and see what their pitching this month.
My own booth was set up just down the walkway
and I could see a few people picking up my NDITC brochures and business cards.
The inkjet and toner printer cartridge refill
business is a giant money maker but there seems to be some kind of inkjet refill
machine mystery in the industry. Hundreds of new business owners purchase
inkjet refill machines every year and end up wasting thousands of
dollars.
These inkjet toner printer cartridge trade
shows are full of inkjet refill practitioners and sorcerers of engineering and
even simple plumbing. The salespeople are dressed well and claim to always have
the modern way to wealth. The inkjet refill machines can often times torture
the machine owner and the afflicted inkjet printer cartridge.
From my own trade booth you would clearly see
inkjet refill machine maker signs with prices from $1500 to $40,000 with
machines in every shape and size. To be sincere most of the inkjet refill
machines look like contraptions.
Over the years the methods of refilling empty
inkjet printer cartridges often times killed the inkjet cartridge patient and
also the customer.
The corner store inkjet refilling practitioner
is almost bankrupt and all their machines, supplies and gallon jugs of ink are
stashed away in garages around the country, mostly covered with
plastic.
There was an exciting origin for that thing we
call the “ink man”. The inkjet printer cartridge refill business shows the
tendency to peter out just like the soap, perfumery and toothbrush salesman that
knocked on your door years ago.
When our own business was started over five
years ago the industry maxim was to buy an inkjet refill machine and start
making money.
My own professional upbringing in business as a
fortune 100 specialist allowed me to pass over all of these so-called
opportunities within the inkjet and toner printer cartridge business.
My professional years at Staples as a national
specialist allowed me the unique insights from very close up. This one retailer
generated billions of dollars in gross sales and hundreds of millions of dollars
in profits and they had no intentions of buying an inkjet refill machine.
There was almost a vow of secrecy imposed
inside the inkjet and toner printer cartridge business. Everybody understood
that Hp Hewlett Packard, Canon, Epson, Lexmark, Dell, Brother and about a dozen
or so more brands controlled the entire world market in inkjet and toner printer
cartridge manufacturing.
It was almost sacrilege to speak poorly of the
supply chain partners like Staples, Office Max, Office Depot, Wal-Mart or Best
Buy.
The
“ink man” and his efforts to refill your inkjet printer cartridge came about
because of callous and coldblooded inkjet and toner printer O.E.M. Original
Equipment Manufacturing companies and their supply chain retail partners. The
O.E.M.’s and the retailers were hardnosed about protecting their markets and
hardhearted about keeping their high prices and high profit margins. The log
cabin small business “ink man” figured out how to refill inkjet printer
cartridges and rebuild toner printer cartridges and shaped a brand new
industry.
This inkjet and toner printer refill cottage
industry grew very quickly.
The money was being made by the inkjet refill
machine makers and the local refill stores, and all they had to do was charge
less than Office Depot, Wal-Mart or Staples and you were in business.
The so called experts within the inkjet and
toner printer cartridge field cashed in on the inkjet and toner printer
cartridge business.
The refill industry outlets grew in number and
so did their complaints from customers. The inkjet and toner refill
remanufacturing consumer loved the savings but protested against very poor
quality and leaking printer cartridges.
Machine makers slapped together some cheap
machines or started importing really despicable machines. Years later we knew
that a $5000 inkjet refill machine could be imported for less than one thousand
dollars at the wholesale factory cost.
Business historians will surely indicate that
greed and jealousy built the inkjet refill business. Inkjet refilling was
almost a guild throughout the country. You could buy refill kits, refilling
machines, inkjet component parts, printer ink by the gallon and start your own
business as quick as you could sign the check to the machine maker or supplier.
Inkjet refilling and toner refilling was now a
multi-billion dollar business segment and the O.E.M.’s and their retail partners
started to take notice and fight back.
The mystery of the inkjet and toner printer
cartridge made people a lot of money so thousands of machines have been built
and sold and significant profits were generated.
A guy in his garage or a gal in a little shop
on main-street could make a few hundred dollars a week and only work a few
hours.
The Big box retailers with their significant
marketing power started to push back against the inkjet refill operators with
the considerable help of the O.E.M. Original Equipment manufacturing makers like
HP Hewlett Packard, Canon, Epson, Brother, Lexmark and Dell.
The O.E.M.’s had the perfect monopolists plan
and they were wealthy with cash, research and development budgets and worldwide
patents.
The O.E.M.’s we’re also rich beyond cash
through their retail supply chain partners and we’re influential at the local,
state and federal levels.
The last Democratic convention participants
didn’t have to worry about pens and paper because they were 100% supplied by
Staples.
The minds of the masses, you know, the
customers that pay for everything really enjoyed the savings they were getting
with refilled inkjet and printer cartridges.
Every inkjet refill sale took cash money away
from the O.E.M.’s and their supply chain retail distribution partners. The
inkjet and toner O.E.M.’s and the retailers started to moan and grumble as their
profits were now starting to shrink.
The O.E.M.’s hate refill operators and the Big
box retailers were ready to build up any kind of system to put them out of
business.
Companies like HP Hewlett Packard, Canon,
Epson, Lexmark, Dell and Brother were well entrenched behind lawyers, patents
and their friendly triple-barred wire fortress network of retailers like Office
Max, Staples, Wal-Mart etc.
Practically impregnable the inkjet and toner
printer cartridge market was operated much like a medieval kingdom.
The O.E.M.’s hired slave-like labor, built
massive factories, manufactured everything outside of America and simply
re-imported their own inkjet and toner printer cartridges back to the American
market.
They have grossed Billions and Billions of
dollars year after year.
The inkjet refill machine salesman was just
about surrounded at this point as more customers started to join the
conversation.
“You never tell people that they might only
refill one inkjet cartridge a day!”
“You didn’t tell me about the thumb-screw that
Staples would put on my business!”
“You didn’t tell me that I was forbidden to
work on my inkjet refill machine or the warranty would be voided!”
“I went to your inkjet refill business school
and you didn’t say anything about the constant and expensive computer upgrades
required to keep the machine current!”
Wait till you hear the rest of this
story!
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